Fall 2023

Type of Culminating Activity

Student research paper


This project took the current stats of Premiere Property Group, LLC’s (PPG) current social media presence and curated a plan to increase both engagement and brand awareness for the company. The social media marketing plan was created to set specific goals for the marketing department and to utilize the techniques and tools of current social media platforms to market the company without a large budget. The current social media platforms, Instagram, Facebook, and LinkedIn, were assessed for followers, likes and views, as well as overall engagement. A social media marketing plan was then created specific to PPG’s target audiences and goals, and adjusted for each platform. The social media marketing plan was presented to the Vice President of PPG’s Marketing Department, analyzed, and will be further discussed among the marketing team. This project highlights the opportunities and challenges of creating a social media marketing plan for a large company with desired outcomes and outlines the importance of a strong social media presence for marketing purposes.

Degree Program

Bachelor of Arts in Interdisciplinary Professional Studies


Margaret Sass, J.D., Ed.D.


© 2023, Emma Claire Pittman.



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