Date
Fall 2021
Type of Culminating Activity
Student research paper
Abstract
There is a need for skilled interpreters to meet the needs of the increasingly diverse communities. Many get into the field of interpretation and translation in order to assist those with language barriers, as well as earn a living for themselves. The interpreters get into the field not realizing that to succeed they also need an entrepreneurial spirit. These entrepreneurial linguists are classified as independent contractors, as such they are responsible for the business aspects of their livelihood. This includes marketing themselves in order to grow their client base. Marketing can be a daunting task in itself. In speaking with interpreters it became apparent that many had a fear of either marketing itself and/or marketing themselves badly. The purpose of my capstone is to show some techniques that work as stand alone marketing strategies but are stronger when coupled together. I focus on four areas that I have called silent elevator pitches. Realizing that cost could be an additional barrier, the techniques I chose have relatively little to no financial output. I decided to go with the “Action” method, the thought was that it would have more of an impact for my stakeholder to see the process in action, making it more beneficial.
Degree Program
Bachelor of Multidisciplinary Studies
Mentors
Margaret Sass, J.D., Ed.D.