Page One Power Brand Awareness Campaign

Authors

Heidi N. Elmore, Boise State UniversityFollow

Date

Spring 2023

Type of Culminating Activity

Student presentation

Abstract

This Action capstone project was to show the range of benefits a Brand Awareness Campaign for social media could have on the growth and business development at Page One Power, an SEO marketing company, which is my current employer located here in Boise, Idaho. Unfortunately, Page One Power’s growth took a hit the last half of the 2022 year, leading to layoffs and furlough days. Upon these hardships, I realized that the company doesn’t really have much social media presence on either Facebook or Instagram so I created a Social Media Brand Awareness Campaign presentation for the marketing department to consider as part of their marketing operations. The presentation addresses the value of Social Media Brand Awareness, provides research and data on social media content marketing strategies, where to locate important information regarding social media tools and metrics, as well as my own content ideas, strategies and tactics.

Degree Program

Bachelor of Arts in Interdisciplinary Professional Studies

Mentors

Margaret Sass, J.D., Ed.D.