Date
Spring 2023
Type of Culminating Activity
Student research paper
Abstract
The idea behind my capstone project is to determine how to make a podcast engaging and fulfill a thorough customer journey. The average podcast can lack engagement, integrative branding, and the overall sense of community. By building an interactive website with engaging content, we can build a community that forms a strong brand name and recurring customers. The current Boise community has a lack of strong branded podcasts which reduces the opportunity for entertainment in that field. By creating a newly innovative podcast it can bring an aspect to the community that has not been seen before. The project will directly impact the general public (fans), the podcast employees, and myself by providing additional entertainment and revenue.
Degree Program
Bachelor of Arts in Interdisciplinary Professional Studies
Mentors
Margaret Sass, J.D., Ed.D.
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