Document Type


Publication Date

Fall 2022


Past research on transformative service experiences suggests that participating individuals may experience positive, as well as (unintended) negative well-being consequences. Most of this work has examined aspects of the service provider and the service experience as a causal factor, underemphasizing aspects of the participants in such experiences as a determinant. Implementing a longitudinal design in the context of a cross-country bike trip to benefit multiple sclerosis, the authors investigate how changes in participants' civic attitudes and skills, as well as perceived personal change and connection to the experience, may depend upon the participants' underlying values orientation. Emerging findings indicate that values associated with achievement and growth may lead to undesirable changes in civic attitudes, while values associated with external validation promote positive personal change and enhanced connection to the organization and cause. Implications for transformative service organizations and research limitations are discussed.

Copyright Statement

This is the peer reviewed version of the following article:

Hamby, A. & Farrell, J.R. (2022). Have You Found What You’re Looking for?: How Values Orientations Affect Pro-Social Change After Transformative Service Experiences. The Journal of Consumer Affairs, 56(3), 1375-1391,

which has been published in final form at This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited.

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