Perception is the Thing: Presenting Variant Worldviews in the International Business Communication Classroom
Two assumptions underlie the teaching of international business communication. First, perceptual variations exist within a country, and they sharpen even more across countries and cultures. International business communication students need to be aware of such differences on substantive issues. Second, critical pedagogy maintains that making students think and revisit their worldviews through an encounter with discomforting or decentering ideas is a valuable teaching and learn ing tool. Exposing students in my class to controversial propositions caused them to demonstrate a gamut of reactions from agreement and disagreement to anger, pity, disbelief, and a sense of discovery.
Limaye, Mohan R.. (2000). "Perception is the Thing: Presenting Variant Worldviews in the International Business Communication Classroom". Business Communication Quarterly, 63(3), 24-36.