"Growth in the Treasure Valley in 2020" by Jeffrey Lyons, Matthew May et al.
 

Document Type

Report

Publication Date

2021

Abstract

The Sixth Annual Idaho Public Policy Survey was conducted November 29-December 3, 2020, and surveyed 1,000 adults over the age of 18 who currently live in Idaho. The Treasure Valley was oversampled to survey 750 residents of Ada (66%), Canyon (27%), Gem (4%), Boise (4%), and Owyhee (1%) counties. The results here focus on this Treasure Valley sample. The sample is designed to be representative of the population of the region both geographically and demographically. This was a mixed-mode survey which contacted by phone (58%), online (32%), and via text message (10%). The goal of using multiple means to contact respondents is to increase our coverage of the population to people who may not respond to traditional phone surveys. The survey has a simple random sampling margin of error of +/- 3.6% for the Treasure Valley, and was conducted by GS Strategy Group.

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