Reshaping Business for Modern Success: The Power of Supply Chain Innovation
Faculty Mentor Information
Dr. Shenghan Xu (Mentor), University of Idaho
Abstract
Companies face unprecedented challenges in today's ever-changing business landscape due to global expansion, technological advancements, and evolving consumer preferences. As a result, businesses are adopting various supply chain and operational strategies and tactics to stay competitive, which is often demonstrated in the company's financial performance. This research uses ten years of longitudinal firm-level data and financial performance analysis to evaluate different business model innovations.
Three industry case studies (airline, mass merchandise, and consumer electronics) provide insights into how companies adapt their operational processes, innovate in the market, and respond to consumer requests to gain a competitive advantage.
Our study highlights the necessity for businesses to embrace supply chain innovation. Business model innovation is not an option but a strategic necessity, with a focus on adaptability, sustainability, and customer-centricity.
Reshaping Business for Modern Success: The Power of Supply Chain Innovation
Companies face unprecedented challenges in today's ever-changing business landscape due to global expansion, technological advancements, and evolving consumer preferences. As a result, businesses are adopting various supply chain and operational strategies and tactics to stay competitive, which is often demonstrated in the company's financial performance. This research uses ten years of longitudinal firm-level data and financial performance analysis to evaluate different business model innovations.
Three industry case studies (airline, mass merchandise, and consumer electronics) provide insights into how companies adapt their operational processes, innovate in the market, and respond to consumer requests to gain a competitive advantage.
Our study highlights the necessity for businesses to embrace supply chain innovation. Business model innovation is not an option but a strategic necessity, with a focus on adaptability, sustainability, and customer-centricity.