Abstract Title
Color Perception: A Useful Persuasive Marketing Strategy
Abstract
The participants of this quantitative study are from a private Christian University in the Pacific Northwest. This study explores color perception, persuasion, and the degree to which they influence consumers in the realm of marketing. Color perception as well as color and emotion assimilation can be and are often utilized in marketing. This study seeks to measure the extent to which color is responsible for positive or negative associations to products and/or the amount in which a person has been persuaded through peripheral cues of and referential power of color.
Color Perception: A Useful Persuasive Marketing Strategy
The participants of this quantitative study are from a private Christian University in the Pacific Northwest. This study explores color perception, persuasion, and the degree to which they influence consumers in the realm of marketing. Color perception as well as color and emotion assimilation can be and are often utilized in marketing. This study seeks to measure the extent to which color is responsible for positive or negative associations to products and/or the amount in which a person has been persuaded through peripheral cues of and referential power of color.