Who Uses Social Networking Sites? Exploring Associations among Personality, and the Relationship with Facebook, Twitter, and Instagram

Faculty Mentor Information

Kim Hardy, PhD

Abstract

The amount of literature on social networking sites (SNS) and the question of the impacts it has on sociality has increased significantly in recent years. As a result greater levels of variable specification is required. Testing the relationships among key variables is important when trying to understand the influential impact of these technological forums. With a recent growth with SNS such as Facebook, Twitter, and Instagram there is a distinct lack of psychological theory relating to its use. Although research has begun to examine the type of people who use SNS, few studies have focused on all three of these websites. Therefore, the main purpose of this research is aimed to investigate how personality influences what type of SNS a person will use. Participants will be recruited through social media (i.e. Facebook) to participate in a survey. It is hoped that the results within this paper will contribute in the first steps for the foundation of SNS theory.

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Who Uses Social Networking Sites? Exploring Associations among Personality, and the Relationship with Facebook, Twitter, and Instagram

The amount of literature on social networking sites (SNS) and the question of the impacts it has on sociality has increased significantly in recent years. As a result greater levels of variable specification is required. Testing the relationships among key variables is important when trying to understand the influential impact of these technological forums. With a recent growth with SNS such as Facebook, Twitter, and Instagram there is a distinct lack of psychological theory relating to its use. Although research has begun to examine the type of people who use SNS, few studies have focused on all three of these websites. Therefore, the main purpose of this research is aimed to investigate how personality influences what type of SNS a person will use. Participants will be recruited through social media (i.e. Facebook) to participate in a survey. It is hoped that the results within this paper will contribute in the first steps for the foundation of SNS theory.