Title of Submission
Evidence-Based Survey Design: The Use of Ascending or Descending Order of Likert Response Options
Organizational Performance and Workplace Learning, MS
Major Advisor Name
Type of Submission
This article is one in the teams’ series of articles, addressing the issue of using ascending or descending order of Likert response options. The ascending order of Likert response options is: Strongly disagree, Disagree, Neutral, Agree, and Strongly agree, whereas the descending order is: Strongly agree, Agree, Neutral, Disagree, and Strongly disagree. The purpose of this article is twofold: 1) describe several issues to be aware of when using ascending or descending order of Likert response options and 2) present research-based evidence and recommendations regarding the use of ascending or descending order of Likert response options in structured survey instruments.