Plain Language and Ethical Action: A Dialogic Approach to Technical Content in the Twenty-First Century

Plain Language and Ethical Action: A Dialogic Approach to Technical Content in the Twenty-First Century

Description

Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences' needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles to show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget to small nonprofits to consultants complet­ing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from inter­views with plain-language experts around the world, including Canada, England, South Africa, Portugal, Australia, and New Zealand.

This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas produc­ing plain-language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.

ISBN

9780415741057

Publisher

Routledge

Publication Date

2015

City

New York

Plain Language and Ethical Action: A Dialogic Approach to Technical Content in the Twenty-First Century

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