2023 Undergraduate Research Showcase

Document Type

Student Presentation

Presentation Date


Faculty Sponsor

Dr. Christopher Courtheyn


The #NiUnaMenos movement arose in Argentina in 2013 in response to femicides throughout Latin America. The slogan #NiUnaMas began in the 2000s to fight against femicides in Mexico and the Northern Central American triangle. There have been various studies that have analyzed the role of social media, specifically Facebook and Twitter, in the spread of both movements which aim to fight against femicide. This study intends to investigate how the movement reflects the trends of globalization on Instagram. By using a qualitative critical analysis of Instagram posts under the #NiUnaMás and #NiUnaMenos hashtags, the study analyzes the various types of globalization that each post highlights and discusses.