College of Arts and Sciences
Department of Anthropology
Dr. Pei-Lin Yu
The charts compiled here look into the anthropological concepts of ‘etic’ and ‘emic’ perspectives in Non-Indigenous Media (NIM) and Indigenous Media (IM) pertaining to the issue of Missing and Murdered Indigenous Women (MMIW). NIM presents this as being a problem of the other, ‘etic’, and by contrast IM has presented this issue as being a part of everyday life, ‘emic’ (Morris, et al., 1999). Data were collected from a sample of Indigenous and Non-Indigenous media sources from broadcast and on-line sources.
The charts presented here use keywords found and cover Areas being Reported On, Remedies and Obstacles.
Results indicate significant differences between Indigenous and Non-Indigenous media coverage of MMIW. It was found that NIM reported MMIW being on the reservation 66%, while IM reported that 91% were in urban areas. The Remedies found the keyword mentioned the most in NIM was Women Leaders 27%, while IM sited Honoring Women at 24%. The Obstacles found the keyword mentioned the most in NIM was the Lack of Response from Law Enforcement Officers 20%, and IM sited the lack of a law enforcement database and jurisdiction both at 19%.
Overall, the differences between NIM and IM reflect socio-cultural differences between media professionals and could be contributing to the ways that Americans perceive this issue and public will for solutions. An opportunity exists for NIM and IM to perform a public service role by mentioning new protocols and toolkits for communities when an Indigenous Person is missing, as well as new policies and protocols for law enforcement officers.
Smith, Sonja, "Emic and Etic Perspectives on Missing and Murdered Indigenous Women: Analysis of Media Coverage" (2019). 2019 Undergraduate Research and Scholarship Conference. 192.