How Does the Value of Higher Education Enable Students to Embrace Paying Higher Tuition While Advocating for Commercialization and Lower Quality of Higher Education?

Document Type

Student Presentation

Presentation Date



College of Arts and Sciences



Faculty Sponsor

Arthur Scarritt


How does the bootstrap ideology allow students to further the slow assimilation of privatization in higher education, thus enabling students to accept a lower quality of education? Applying qualitative interviews with Boise State students of sophomore, junior, and senior grade levels, I illuminate an in an out mentality. There is a perception of a made possible by higher education to better a person’s personal capital presented by the media and advertisements. The representativeness is rather sewed, where the opportunity is instead viewed as supply and demand, consequently the burden falls upon the student. The observation of neo-liberal ideals is bound to the 1970’s concept, however, this impression has considerably changed its course. Resulting in a power hungry attitude that depends on the external forces rather than internal ones to adopt policies. I have identified the progression in which this occur: First, The commercialization of higher education→Second, acceptance to embrace a value that comes with paying tuition. a) product logic and b) becoming a professional in the salaried environment. →Third, the assimilation of products. Lastly, I engage these developments to explain why students embrace lower quality of higher education.

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