Date of Final Oral Examination (Defense)
Type of Culminating Activity
Master of Arts in Communication
Manda V. Hicks, Ph.D.
Christina Ivey, Ph.D.
Amy Arellano, Ph.D.
In the recent years of the rise of Web 2.0, health information has become more accessible. With this shift has come a reliance on social media to inform and educate the masses on vaccines. With the introduction of the Covid-19 vaccine, the conversation surrounding vaccines moved to the forefront of the United States’ zeitgeist from late 2021 to early 2022. In this research, I conducted a case study on the communication surrounding vaccines on social media while examining specific Facebook groups that advance the misinformation surrounding vaccines. I examined over 300 posts from four public Facebook groups in order to determine how the Covid-19 vaccines and vaccines in general were being discussed. Through qualitative content analysis, multiple strategies were revealed that illuminated how the masses on Facebook utilize social media to participate in anti-vaccination culture.
Evancho Schumacher, Corinn, "Going Viral: A Qualitative Analysis of the Anti-Vaccine Movement & Social Media" (2022). Boise State University Theses and Dissertations. 1967.