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Publication Date


Date of Final Oral Examination (Defense)


Type of Culminating Activity

Thesis - Boise State University Access Only

Degree Title

Master of Arts in Communication



Major Advisor

John G. McClellan, Ph.D.


Heidi M. Reeder, Ph.D.


Julie Lane, Ph.D.


Through research of social construction and sustainable living concepts, this study was conducted to discover what creates attitudes and subjective norms that encourage people to live more sustainable lives. Using the model of the Theory of Planned Behavior, a communicative lens was added and tested through a mixed methods approach. This proposed model consisted of four variables: social media communication, family communication, pro-environmental attitudes, and sustainable living practices. A quantitative survey and in-depth qualitative interviews were conducted. Using multiple linear regressions, correlations, and thematic concepts, this study employed detailed analysis techniques. With statistical understandings and interviewee exemplars, numerous findings were produced to assist in the better understanding of attitudes toward sustainable living and future research of the topic.