America's Game is in Danger
It’s 2015 and baseball is no longer America’s pastime. In today’s world, people seek immediate gratification and action, which some may argue the game of baseball lacks. Major League Baseball’s (MLB’s) marketing skills and programs fall short when compared to the specific and successful marketing tactics of the National Football League (NFL) and the National Basketball Association (NBA). The purpose of this research was to draw connections that exist between local talent, community involvement and the American fan base. MLB doesn’t often market as one whole entity the way the NBA and the NFL do; it relies on the marketing of individual teams and players. With the decline of American players, the Majors are potentially limiting domestic talent that engages American fans. Data indicating level of fandom, community involvement and MLB player favorites were obtained from a sample of sport fans. The implications of this research address current concerns with MLB marketing. Suggestions to remedy these issues and improve MLB marketing will be drawn.
Ostler, Tyler and Holt, Samantha, "America's Game is in Danger" (2015). College of Social Sciences and Public Affairs Presentations. 13.