Muscle Fitness Self Promotion through Social Networking Sites

Document Type

Student Presentation

Presentation Date


Faculty Sponsor

Rick Moore


This research will explore how individuals interested in muscle fitness use social networking sites in promoting themselves as a product. Facebook, Twitter, Instagram and YouTube are all social networking sites commonly available to the targeted audience. Individuals interested in muscle fitness use these sites as a technological resource to promote themselves as a product and often use social networking sites leading up to competition to extend their following and to gain recognition for competitive accomplishments. This research will use a qualitative approach to describe the relationships between fitness individuals, their social media exposure, and their relative success over time. A series of in-depth interviews will allow an exploration of the complex dynamic between participants and how their public exposure on social networking sites influences sponsorship, followers and the direction of their business. This research may identify trends or practices taking place in the boundaries of social psychology and sociocultural communication theory.

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