Effects of Location on Alcohol Consumption and Social Norms

Document Type


Publication Date

April 2010

Faculty Sponsor

Dr. Eric Landrum


Informed by the theory of normative social behavior, I sought to better understand the drinking habits of college students from various areas of the United States. A series of short survey questions were included in an omnibus survey given to 118 total participants. To measure perception of social norms, questions included information about the students' drinking habits and their perception of their peers' habits. The country was split into several regions, and it was found that the area of the country a student was raised in had little effect on their drinking habits, but the age at which the students began drinking was significantly related to their current drinking habits. The results of this study indicate that further research is warranted with wider demographics than previously used in studies of this kind.

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