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The digital revolution has created a unique generation of technologically sophisticated college students. Known as Generation Y, today’s college students are children of the post World War II Baby Boomers, comprising America’s largest demographic group (Rockler-Gladen, 2006). These students enter the university possessing unprecedented ease with computers and associated technologies, having been immersed in an electronic world from birth. Few have any memory of life without computers, cell phones, and digital music (Rockler-Gladen, 2006). For college students in the 21st century, these technologies have become as ordinary and as fundamental to daily routines as the telephone or television were to their parents (Jones, 2002). For example, in a recent study virtually all undergraduates reported owning a computer (98%) and having high speed Internet access (92%) (Caruso & Salaway, 2007).

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