Contribution to Books
Just as the office of governor has changed over the years, so have campaigns for that office. Gubernatorial campaigns in virtually every state are media-driven, expensive races, requiring a complex organization that seeks to reach and persuade a statewide audience. But not all gubernatorial campaigns are the same. There are variations born of the differences in the legal and political context from state to state and of the circumstances surrounding the array of candidates and issues in any given election.
Moncrief, Gary. (2005). "Gubernatorial Campaigns". Guide to Political Campaigns in America, 365-377.