Date

Fall 2021

Type of Culminating Activity

Student research paper

Abstract

This paper explores the importance of multiple factors in the digital marketing of dance organizations. Idaho's only professional ballet company, Ballet Idaho, is used as a case study to determine which marketing strategies are the most beneficial. Cross-referencing tactics from other dance organizations, this research aims to determine how companies can market their more abstract performances, include dancer perspectives in their content, and take advantage of peripheral cities in order to increase their audience-base.

Degree Program

Bachelor of Multidisciplinary Studies

Mentors

Margaret Shu-Mei Sass, J.D., Ed.D.

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