Title of Submission
Assessing How Natural Hazard Information, Core Perceptions, and Personal Variables Influence Household Emergency Preparedness Over Time
Major Advisor Name
Type of Submission
Over the last century natural disasters have increased both in frequency and severity, killing thousands of people and costing trillions of dollars (United Nations, 2015). This study builds upon existing research in hazard risk communication and uses the Protective Action Decision Model (PADM) to investigate whether educational strategies change attitudes and motivate household preparedness. We use a longitudinal quasi-experimental research design to survey Portland Metropolitan area residents. Goals of this study include refining existing risk communication best practices and expanding our knowledge of the understudied aspects of the PADM. Broadly, this research will help guide future risk communication strategies, develop new educational tools, and better understand what motivates household preparedness.
National Science Foundation, Geological Society of America