Big Data Analytics for Supply Chain Relationship in Banking
This paper reports how a commercial bank in Asia uses big data analytic as a tool to explore the internal B2B data to improve supply chain finance and the efficiency of marketing tactics and campaigns. A case study was conducted by analyzing two types of supply chain relationships: (1) supply chain relationships in the credit reports; (2) e-wiring transactions among supply chain companies. The results show that big data analytics is very useful in terms of improving the commercial banks' marketing and risk management performances. The case study also set a good example for B2B firms seeking to understand how they could leverage big data analytics to differentiate customer solutions, sustain profitability and generate new business values. Theorical and practical implications are also discussed.
Hung, Jui-Long; He, Wu; and Shen, Jiancheng. (2020). "Big Data Analytics for Supply Chain Relationship in Banking". Industrial Marketing Management, 86, 144-153. https://doi.org/10.1016/j.indmarman.2019.11.001