News media literacy refers to the knowledge and motivations needed to identify and engage with journalism. This study measured levels of news media literacy among 500 teenagers using a new scale measure based on Potter’s model of media literacy and adapted to news media specifically. The adapted model posits that news media literate individuals think deeply about media experiences, believe they are in control of media’s influence, and have high levels of basic knowledge about media content, industries and effects. Based on measures developed to assess news media literacy, highly news literate teens were found to be more intrinsically motivated to consume news, more skeptical and more knowledgeable about current events than their less news literate counterparts.
This document was originally published by National Association for Media Literacy Education in The Journal of Media Literacy Education. This work is provided under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License. Details regarding the use of this work can be found at: http://creativecommons.org/licenses/by-nc-nd/3.0/.
Maksl, Adam; Ashley, Seth; and Craft, Stephanie. (2015). "Measuring News Media Literacy". The Journal of Media Literacy Education, 6(3), 29-45.