Spirituality that Sells: Religious Imagery in Magazine Advertising
This study examines the use of religious imagery in contemporary advertising. An empirical study is reported here, examining religious imagery in advertisements appearing in three national magazines. This article addresses the contexts in which such imagery appears, the specific uses to which it is put, and differences between the representations of Western and Eastern religious traditions.
Moore, Rick Clifton. (2005). "Spirituality that Sells: Religious Imagery in Magazine Advertising". Advertising & Society Review, 6(1), .