1 00:00:03,166 --> 00:00:07,799 Hello, this is my final capstone presentation. 2 00:00:07,800 --> 00:00:11,533 I'm Nicole Collins, mother, grandmother, aunt, and friend. 3 00:00:11,533 --> 00:00:14,233 My capstone project is something I'm passionate about, 4 00:00:14,233 --> 00:00:16,233 as it could have directly affected me, 5 00:00:16,233 --> 00:00:18,333 had it happened 12 years sooner. 6 00:00:18,333 --> 00:00:21,166 But it's affecting me indirectly as a grandmother and friend 7 00:00:21,166 --> 00:00:24,066 to those with wee ones still dependent on formula. 8 00:00:24,066 --> 00:00:28,766 Keeping Our Babies Fed is an outreach into our community to help those 9 00:00:28,766 --> 00:00:32,499 affected by the formula shortage crisis happening worldwide. 10 00:00:32,500 --> 00:00:34,166 Together, we can make a difference 11 00:00:34,166 --> 00:00:37,066 in providing information in regard to the crisis: 12 00:00:37,066 --> 00:00:39,499 what it looks like, where the hope lies, 13 00:00:39,500 --> 00:00:42,933 and when we could possibly expect to see brighter days. 14 00:00:42,933 --> 00:00:45,499 We could keep each other informed 15 00:00:45,500 --> 00:00:48,633 about a variety of safe measures to feed our babies, 16 00:00:48,633 --> 00:00:50,333 such as relying on whole milk, 17 00:00:50,333 --> 00:00:53,033 asking for samples at the pediatrician's office, 18 00:00:53,033 --> 00:00:55,166 or connecting with a mother who just happens to 19 00:00:55,166 --> 00:00:59,499 have a growing supply of breast milk in her freezer. 20 00:00:59,500 --> 00:01:02,533 We have the power to help each other by sharing locations 21 00:01:02,533 --> 00:01:05,733 of stores with a fresh supply of formula, 22 00:01:05,733 --> 00:01:09,166 in acknowledging which stores people should avoid on any given day, 23 00:01:09,166 --> 00:01:12,566 to save time as they scour for the spare supply. 24 00:01:12,566 --> 00:01:16,999 The goal is to help each other, as helping one another is vital during this crisis. 25 00:01:17,000 --> 00:01:19,166 And even if it doesn't affect someone directly, 26 00:01:19,166 --> 00:01:22,999 it surely affects everyone indirectly in one way or another. 27 00:01:23,000 --> 00:01:25,300 This project is a community effort to share 28 00:01:25,300 --> 00:01:28,600 a wealth of knowledge and to provide support to one another 29 00:01:28,600 --> 00:01:31,166 in a time of need. 30 00:01:31,166 --> 00:01:33,299 The work that I did on my capstone project 31 00:01:33,300 --> 00:01:37,200 utilized what I know as a mother and grandmother to be a struggle. 32 00:01:37,200 --> 00:01:39,633 This awareness of fear, anxiety, and frustration 33 00:01:39,633 --> 00:01:42,433 is what led me to develop simpler ways 34 00:01:42,433 --> 00:01:46,466 for those affected by the formula shortage to find what they need, 35 00:01:46,466 --> 00:01:51,266 whether that's formula, breast milk, other alternatives, or simply answers. 36 00:01:51,266 --> 00:01:54,399 I am well aware of how hard it is to take care of your children 37 00:01:54,400 --> 00:01:56,766 under the best of circumstances. 38 00:01:56,766 --> 00:02:00,132 This crisis poses additional stress on parents. 39 00:02:00,133 --> 00:02:04,566 Keeping your children safe and healthy is a top priority to most parents, 40 00:02:04,566 --> 00:02:07,299 and I empathize with their situation. 41 00:02:07,300 --> 00:02:10,133 I've been in a situation that has caused stress and worry, 42 00:02:10,133 --> 00:02:11,666 and I understand it. 43 00:02:11,666 --> 00:02:14,599 I'm currently aware of the needs of my stakeholders 44 00:02:14,600 --> 00:02:18,966 and the factors that are affecting the shortage, causing so much angst. 45 00:02:18,966 --> 00:02:21,232 Through my research and development of my project, 46 00:02:21,233 --> 00:02:25,533 I was able to provide solutions, informations, and alternatives 47 00:02:25,533 --> 00:02:27,966 to help eliminate some of their worries. 48 00:02:27,966 --> 00:02:30,832 Motivation to help one another is the key factor 49 00:02:30,833 --> 00:02:33,499 that helped get this project off the ground. 50 00:02:33,500 --> 00:02:37,200 Knowing that with a simple share, or posting just one picture, 51 00:02:37,200 --> 00:02:42,133 could make the difference to someone was enough to get others involved. 52 00:02:42,133 --> 00:02:43,833 Addressing the issue as I did 53 00:02:43,833 --> 00:02:47,266 considers the emotional intelligence of my audience. 54 00:02:47,266 --> 00:02:49,999 I am empathetic to their needs and their stress. 55 00:02:50,000 --> 00:02:54,766 I understand that the issue is far deeper than locating a can of formula, 56 00:02:54,766 --> 00:02:57,099 though that is the number-one priority. 57 00:02:57,100 --> 00:02:59,566 They searched for answers, and in one place, 58 00:02:59,566 --> 00:03:02,632 they were able to find the knowledge they were looking for. 59 00:03:02,633 --> 00:03:04,799 Through my own fear from a past experience, 60 00:03:04,800 --> 00:03:09,066 I found the motivation to provide up-to-date information and alternatives 61 00:03:09,066 --> 00:03:11,166 to help these members out. 62 00:03:11,166 --> 00:03:14,199 Searching the internet is both exhausting and annoying. 63 00:03:14,200 --> 00:03:16,633 Everyone has an opinion about everything. 64 00:03:16,633 --> 00:03:19,066 But knowing that there is someone out there 65 00:03:19,066 --> 00:03:23,299 who cares enough to weave through the overabundance of information 66 00:03:23,300 --> 00:03:28,966 helps people to prepare and make decisions that are best for their families. 67 00:03:28,966 --> 00:03:32,299 I took the time to find a problem that was plaguing my community 68 00:03:32,300 --> 00:03:34,366 and figured out why it is happening. 69 00:03:34,366 --> 00:03:36,632 From there, I looked at the issue through different lenses 70 00:03:36,633 --> 00:03:39,366 in order to determine what was needed 71 00:03:39,366 --> 00:03:41,866 to meet the needs of those I set out to help. 72 00:03:41,866 --> 00:03:45,932 I figured out by researching how I could reach people quickly and efficiently, 73 00:03:45,933 --> 00:03:48,166 and thus settled on a Facebook group. 74 00:03:48,166 --> 00:03:50,566 This tactic was a great way to start with one, 75 00:03:50,566 --> 00:03:54,866 and to grow from there, through shares, word-of-mouth, and interaction. 76 00:03:54,866 --> 00:03:56,666 Thinking outside the box and applying what 77 00:03:56,666 --> 00:03:59,466 has been known to work to a current problem 78 00:03:59,466 --> 00:04:03,799 has been the way I have incorporated the creative framework into my project. 79 00:04:03,800 --> 00:04:07,233 I wouldn't say that Facebook groups in themselves are unique, 80 00:04:07,233 --> 00:04:09,933 but being able to help my community, 81 00:04:09,933 --> 00:04:12,833 and knowing that the group itself offers the ability 82 00:04:12,833 --> 00:04:15,499 to help people worldwide, is unique. 83 00:04:15,500 --> 00:04:19,033 I currently have people involved from Oregon, Mountain Home, 84 00:04:19,033 --> 00:04:22,333 and even up in the mountains, and everywhere in between. 85 00:04:22,333 --> 00:04:25,066 Imagine the possibilities and the distance we could cover 86 00:04:25,066 --> 00:04:28,132 if shared with the right people. 87 00:04:28,133 --> 00:04:31,166 Innovation was key in making sure I chose a project 88 00:04:31,166 --> 00:04:33,066 that was something I was passionate about, 89 00:04:33,066 --> 00:04:36,932 something that could help others, and something that would be a game-changer. 90 00:04:36,933 --> 00:04:38,766 I listed out a bunch of mega ideas, 91 00:04:38,766 --> 00:04:41,299 and from there I narrowed down my selection. 92 00:04:41,300 --> 00:04:44,366 I then had to decide on the best way to get started 93 00:04:44,366 --> 00:04:48,332 in order to share this project with people I didn't even know. 94 00:04:48,333 --> 00:04:52,999 I then had to decide what direction to take my project. 95 00:04:53,000 --> 00:04:55,533 I decided to count on word-of-mouth and sharing my group 96 00:04:55,533 --> 00:04:57,833 with friends and family, and asking for their support 97 00:04:57,833 --> 00:05:01,066 in order to reach people who need the service. 98 00:05:01,066 --> 00:05:03,099 I think that my solution is more innovative 99 00:05:03,100 --> 00:05:06,133 because I have the power to reach so many. 100 00:05:06,133 --> 00:05:09,899 I have just begun to explore the realms of those I can reach and help. 101 00:05:09,900 --> 00:05:14,066 At first, I thought this might just be a project for us here in the Treasure Valley. 102 00:05:14,066 --> 00:05:17,199 But as I work on it, I realized that people back east or overseas 103 00:05:17,200 --> 00:05:21,200 could benefit from it too. 104 00:05:21,200 --> 00:05:23,600 I provided articles on the status of the crisis, 105 00:05:23,600 --> 00:05:27,533 allowing parents to know what they can expect for the situation. 106 00:05:27,533 --> 00:05:31,599 I, along with others, have taken pictures of formula shelves around the area 107 00:05:31,600 --> 00:05:34,233 to help parents find what they're looking for. 108 00:05:34,233 --> 00:05:37,066 This project provided a place for families and friends 109 00:05:37,066 --> 00:05:40,332 to interact on a personal level, regarding their struggles. 110 00:05:40,333 --> 00:05:43,199 Through the project, I was able to bring together a group of people 111 00:05:43,200 --> 00:05:47,000 who needed help, and those who were able to offer help. 112 00:05:47,000 --> 00:05:49,800 Those who joined were able to meet some new individuals 113 00:05:49,800 --> 00:05:52,133 and make some remarkable connections. 114 00:05:52,133 --> 00:05:55,533 I can't really see a negative impact that my project had, 115 00:05:55,533 --> 00:05:58,866 except maybe a little false hope in finding what was needed. 116 00:05:58,866 --> 00:06:01,666 Since the group didn't grow as quickly as I had anticipated, 117 00:06:01,666 --> 00:06:06,632 the offerings and connections weren't as large as I had imagined they would be. 118 00:06:06,633 --> 00:06:09,699 I feel as if the positive impact and the little bit of help 119 00:06:09,700 --> 00:06:13,166 that was provided completely outweighs the negative, 120 00:06:13,166 --> 00:06:16,532 and if given more time, I believe this could be a popular network 121 00:06:16,533 --> 00:06:20,466 to help one another while this shortage is happening. 122 00:06:20,466 --> 00:06:23,366 I decided that I could gather people from within the community 123 00:06:23,366 --> 00:06:25,466 to help one another in need. 124 00:06:25,466 --> 00:06:28,132 I learned that, even though Facebook groups are a great way 125 00:06:28,133 --> 00:06:30,366 to spread the word and get people interested, 126 00:06:30,366 --> 00:06:33,566 I need to spread awareness outside of Facebook itself. 127 00:06:33,566 --> 00:06:36,099 I now understand that not everything on the internet 128 00:06:36,100 --> 00:06:38,033 catches on as one might hope, 129 00:06:38,033 --> 00:06:39,633 and I learned that there are different ways 130 00:06:39,633 --> 00:06:42,099 that I could have approached my project and goal. 131 00:06:42,100 --> 00:06:47,300 In the short time that I worked on this project, I found both success and failures. 132 00:06:47,300 --> 00:06:50,366 When I realized my original approach wasn't working as planned, 133 00:06:50,366 --> 00:06:52,899 I changed course a little to spread the word. 134 00:06:52,900 --> 00:06:55,966 I stepped outside of Facebook and brought in a few more members 135 00:06:55,966 --> 00:06:57,966 to help with the community effort 136 00:06:57,966 --> 00:07:01,366 through other social platforms and other internet sources. 137 00:07:01,366 --> 00:07:05,732 I believe there were many who were able to benefit from this project. 138 00:07:05,733 --> 00:07:08,399 The mother who lost her child but had a ton of frozen breast milk 139 00:07:08,400 --> 00:07:11,433 to share was able to find the connection within my group. 140 00:07:11,433 --> 00:07:13,366 A couple of moms who were given formula 141 00:07:13,366 --> 00:07:15,999 that their children wouldn't or couldn't use 142 00:07:16,000 --> 00:07:18,800 found others who were looking for that particular brand, 143 00:07:18,800 --> 00:07:20,666 or were willing to try it. 144 00:07:20,666 --> 00:07:24,866 I had conversations with family members and friends of those struggling, 145 00:07:24,866 --> 00:07:27,866 and they shared the information of where to find formula, 146 00:07:27,866 --> 00:07:29,699 as posted within the group. 147 00:07:29,700 --> 00:07:34,000 I had members posting pictures and articles for others to benefit from as well. 148 00:07:34,000 --> 00:07:36,800 I acquired skills and creativity as I was trying 149 00:07:36,800 --> 00:07:39,033 to figure out ways to pull more people in. 150 00:07:39,033 --> 00:07:42,299 I expanded my skill in research as I went out to the web 151 00:07:42,300 --> 00:07:45,600 to weed through the articles on this crisis, finding relevant, 152 00:07:45,600 --> 00:07:48,133 helpful articles, rather than opinions. 153 00:07:48,133 --> 00:07:51,599 I learned how to network a bit in order to get more people involved. 154 00:07:51,600 --> 00:07:55,766 I also realized I needed to ask the members what they were hoping to gain, 155 00:07:55,766 --> 00:07:57,432 and what information would be useful, 156 00:07:57,433 --> 00:08:00,399 in order to make sure needs were being met. 157 00:08:00,400 --> 00:08:03,300 See, the community did benefit from this project. 158 00:08:03,300 --> 00:08:05,933 Maybe not on the grand scale that I had hoped, 159 00:08:05,933 --> 00:08:08,766 but one baby fed was a success in my book. 160 00:08:08,766 --> 00:08:11,832 Creativity, innovation, purpose, and community 161 00:08:11,833 --> 00:08:16,499 helped make my goal a reality. 162 00:08:16,500 --> 00:08:20,433 The impact I made with this project was not as great as I had hoped, 163 00:08:20,433 --> 00:08:22,766 but I am still calling it a success. 164 00:08:22,766 --> 00:08:23,566 Thank you.