Anti-Idling Social Marketing Campaign
This project addresses excessive car idling near elementary schools in the Boise School District. The issues surrounding car idling at schools are well known, but this project takes a different approach by using a social marketing campaign to try and change people’s behaviors. Working closely with the Idaho Department of Environmental Quality and the parent-teacher organizations, we target parents and faculty, in an attempt to get them to commit to idling less while waiting in the pick-up/drop-off zones. Our goal is to motivate people to work together for the greater social good of the community. Turning off automobile’s ignition has very little cost, but it has the potential to generate large benefits for the entire community.
Sims, Brandon and Niswander, Dani, "Anti-Idling Social Marketing Campaign" (2015). College of Business and Economics Presentations. 19.