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María Alvarez Sainz is Professor at the Faculty of Economics and Business of the University of the Basque Country (UPV/EHU) in Bilbao. Professor Alvarez Sainz’s research focuses on marketing places, the image of the city and the analysis of the recovery of Bilbao; business challenges for the 21st century due to the developments of the Fourth Industrial Revolution. She recently published, with Professor Kepa Apellaniz, a book entitled “Managing People and Knowledge: Business Challenges for the 21st Century. The ner Group case”, which presents the results of the research conducted during 2015-2016. Professor of Statistics and Mathematical Analysis, Computer Science Faculty and Sociology Faculty, (University of Deusto, 1983-2003); Visiting Scholar, Department of Mathematics (Columbia University, New York, 1997-1998) and Professor of Business Management Computer Systems, Faculty of Economics and Business (University of the Basque Country)

Education: PhD, Computer Science (University of Deusto, 1987). M.S. Business Administration, MBA (University of Deusto, 1992). M.S. Advanced Management, MEGA, (University of Deusto,1993). PhD, Economics and Business (University of Deusto, 1999).

Kepa Xabier Apellaniz is Professor at the University of the Basque Country (EHU/UPV), he taught at the Faculty of Economics and Business in Donostia and Bilbao, in areas related to business and work. Labor relations, the organization of companies and the analysis of work have been the main fields of teaching activity, later transferred to the field of research. He recently published, with Professor María Alvarez Sainz, the book entitled "Managing People and Knowledge: Business Challenges for the 21st Century. The “ner Group case" which is the result of research conducted during 2015-2016

Education: Graduate in Sociology (University of Deusto, 1990). Expert in Social Policy and Social Services (University of Deusto, 1993). Doctor of Sociology, (University of the Basque Country, 2016).

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