Creating a Hockey Environment in a College Football Town
American college students, while largely supportive of intercollegiate, club and intramural athletics, are surprisingly underrepresented at professional sporting events. Their lack of attendance at professional hockey games is no exception. The current study assessed college students’ awareness of local professional hockey games, and sought to understand students’ desire to attend games as well as what would motivate them to go to these games. Surveys and interviews were used to query university students in a city with a professional hockey team in order to measure awareness, attendance and motivation to attend. Findings found a relationship between college students’ awareness of the semi-professional hockey team’s existence, knowledge of sponsors’ promotions, and other motivating factors to attend hockey games. Implications were drawn regarding how to involve the local team franchise in efforts to encourage greater college student attendance at professional hockey games.
Hake, Jen; Colburn, Anika; Tokunaga, Luke; Osburn, Maddi; Mitsunaga, Kyle; McKinzie, David; Hutchison, Chandler; Hirsch, David; Wolpin, Ryan; and Haney, Zach, "Creating a Hockey Environment in a College Football Town" (2017). 2017 Undergraduate Research and Scholarship Conference.