Document Type


Publication Date

Spring 2013


When a start-up company entered an entrepreneurial crisis, it turned to forward-looking management accounting tools to meet the challenges of its changing marketplace strategy and increasingly departmentalized organizational structure. These strategic tools - variance analysis, profit planning, and a performance measurement system - allowed the company to sustain its entrepreneurial spirit and growth. Here is the story of how it all came together.

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Copyright 2013 by IMA®, Montvale, N.J.,, used with permission.

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