As libraries and publishers struggle to contend with rising serial costs, flat or reduced budgets, and increased demand for electronic access, it is critical that they become allies rather than adversaries. As allies they can work toward solutions that are a win/win, i.e. libraries and publishers each get the deal they want.
Bowman, Lisa N. and Cooper, Peggy S.. (2004). "Win/Win: Getting the Deal You Both Want!: The Story of a Consortial Buying Agreement". The Idaho Librarian, 55(4), .