Many libraries these days rely on the free promotional opportunities presented by social media. Albertsons Library at Boise State is no exception; however, we have found that we can extend the outreach capabilities of social media by using the same themes, images and/or messages on a slide show that runs on all the computers in the library, as well as a monitor in the library lobby. This article will examine concepts in user engagement and branding as the foundation to the successful use of this marketing tool, and also offer tips specific to setting up and designing your own slideshow.
This document was originally published by the Pacific Northwest Library Association in Pacific Northwest Library Association Quarterly. This work is provided under a Creative Commons Attribution-Non Commercial 4.0 International License. Details regarding the use of this work can be found at: http://creativecommons.org/licenses/by-nc/4.0/
Ramsey, Elizabeth. (2014). "Using Slide Shows to Engage Patrons with Library Resources". Pacific Northwest Library Association Quarterly, 79(1), 79-83.