Acculturation and Global Mindsponge: An Emerging Market Perspective

Document Type


Publication Date



In this paper, we conceptually develop a mindsponge mechanism of absorbing and ejecting cultural values. The mindsponge, with its underlying themes of multi-filtering information process and inductive attitude, offers explanation of why and how mindset could replace waning values by those absorbed following education and work in “foreign” settings. Also the mindsponge suggests the definition of acculturation might possibly be enlarged beyond adaption to cultural novelties resulted from geographical relocation. As a disciplinary process of evaluating values the mindsponge provides people facing acculturation challenges with proactive and gradual solving approach.