Insight: Encouraging Aha! Moments for Organizational Success
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An expert shows how to cultivate “aha” moments—flashes of insight—that lead to business innovation and personal success.
Aha! We all know the moment when something utterly baffling all of the sudden becomes clear. Or when a new idea or creative solution seemingly pops up from nowhere. But aha! moments don’t come from nowhere, and while there is no way to summon them at will, there are ways to make them far more likely.
Insight: Encouraging Aha! Moments for Organizational Success helps individuals and organizations create the conditions that lay the groundwork for the distinct “Aha!” instances of insight—when connections between different pieces of information are revealed and ideas come together in ways that have never existed before.
Insight examines three stages of the Aha! experience, from the early confusion and chaos of "too much information," to how people organize and try out what they learn, to the “Aha!” moment itself. It then examines techniques people use to spark the creative aha experience—techniques that will work in a private business, education, government, nonprofit, and any other organizational setting. The book is based on interviews with over 100 people of all ages, backgrounds, and professions—from software developers to dancers, from detectives to football coaches—as well as the latest research results from management, psychology, and neuroscience studies about the workings of the brain in creative situations.
Napier, Nancy K., "Insight: Encouraging Aha! Moments for Organizational Success" (2010). Faculty Authored Books. 13.