Relying on 100-percent virgin paper and petroleum-based inks, traditional printing strategies leave a large and damaging ecological footprint on our planet. Green minded consumers concerned about our environment are pressuring businesses to adopt green printing practices and rewarding those who do so with their dollars. The development of new eco-friendly inks, paper, and print processes have made it easier for professional communicators to take their companies in a green direction and print eco-friendly documents. This paper discusses strategies for being an advocate for environmentally responsible printing practices and describes some of the eco-friendly and price-competitive print options now available.
Munger, Roger. (2007). "Go Green: Making the Case for Eco-Friendly Printing at Your Organization". Proceedings of the 2007 International IEEE Professional Communication Conference, 1-9. http://dx.doi.org/10.1109/IPCC.2007.4464096