A little over a year ago The Chronicle of Higher Education published a piece titled "Creating Your Web Presence: A Primer for Academics." We were excited to see some of the strategies Miriam Posner recommended for academics wanting to create and maintain a web presence. We had been doing many of the things Posner recommended, as well as a number of others. Thus, in many ways this article builds on Posner's piece but argues that faculty should be taking even more steps to build, maintain, and ensure that others can find their presence on the web.
Dunlap, Joanna and Lowenthal, Patrick. (2012). "Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know". Educause Review Online, .