I Am What I Am? The Baller Identity Measurement Scale (BIMS) with a Division I Football Team in American Higher Education

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The purpose of this paper is to examine the impact of culture and socio-cultural contexts on academic and athletic motivation of American male college football student-athletes. This study measured perceptions of student-athletes' athletic and academic identities tied to motivation for performance using a culturally relevant assessment tool, the Baller Identity Measurement Scale.