I Am What I Am? The Baller Identity Measurement Scale (BIMS) with a Division I Football Team in American Higher Education
The purpose of this paper is to examine the impact of culture and socio-cultural contexts on academic and athletic motivation of American male college football student-athletes. This study measured perceptions of student-athletes' athletic and academic identities tied to motivation for performance using a culturally relevant assessment tool, the Baller Identity Measurement Scale.
Harrison, C. Keith; Traynowicz, Laurel; Bukstein, Scott; McPherson-Botts, Ginny; and Lawrence, Suzanne Malia. (2014). "I Am What I Am? The Baller Identity Measurement Scale (BIMS) with a Division I Football Team in American Higher Education". Sport Sciences for Health, 10(1), 53-58. http://dx.doi.org/10.1007/s11332-014-0171-3